article New York City-based publisher Booking.com is offering free packing boxes and packing labels on a nationwide basis to all book buyers.
It said the move follows its “zero-tolerance” policy, which requires any package containing packing material to be immediately delivered to its owner.
The company has been selling its packing boxes to booksellers, booksells, travel agents and other retailers in New York, Los Angeles, Chicago, Boston and San Francisco.
“This is a new frontier,” said Dan Burch, Booking’s senior vice president of digital products.
“The only thing that Booking does is sell the boxes, and it has a zero tolerance policy.
It’s an unprecedented move that we’ve never done before.”
The company will be rolling out free shipping to all Booking customers who buy its packing box or packing label in the next 12 months.
The move comes as more and more businesses have begun to embrace e-commerce as a way to boost sales.
Last week, Amazon launched a special $75 gift card program, the $75 Amazon Gift Card, for customers who spend $75 or more on books and other products in its Prime membership program.
Meanwhile, Amazon has also rolled out a new digital platform called AmazonFresh to allow consumers to purchase a variety of products, including clothing, household goods and electronics.
For now, Bookings has also offered its customers a free box and label that can be used in the event that the packaging is lost or stolen, and a free pack that can ship in a timely fashion to any address.
Burch said the company has “a very tight focus on quality and customer service.”
“We want to make sure that every customer that we sell our product to is treated well, and we will do everything we can to make our service and the packaging process as convenient as possible,” he said.
Read more: Packerbox.com.