In the mid-1990s, a British-based company called GheePackBox produced the world, the world-class packing box.
This box, which cost around $1,500, had a lid, a lid with a zipper and a drawer with two drawer slides, one for a lid and one for an interior storage area.
Its most prominent feature was the lid, which was made of carbon-fiber.
But it didn’t look like it would work for people packing things into boxes.
So in 2006, the company launched its first packing box in India.
“We were really surprised,” says Shubhangi Rao, founder and chief executive officer of GheePackingBox.
“People were still buying these [packaging] boxes.”
The company was selling it in a few Indian stores for around Rs.3,500 (Rs.1,600 in UK pounds) each.
That was a good start, Rao says, but things were not going so well in the UK.
The Ghee brand was a big success there, and its packaging had a lot of appeal.
But in the US, it didn, and by 2019, Ghee was no longer making it.
“The US market is now quite saturated,” Rao says.
“GheePackbox had not really done well in terms of sales.
And the UK was starting to get more of a premium consumer.
So we decided to look at expanding to India.”
Ghee had the right idea: In India, the market was saturated, and the quality of the products in the market had declined.
So the company decided to make a second version of its GheeBox, which came in a different colour.
In 2017, it launched a new product, the Ghee PackBox Plus.
It had a lighter design, and it had a new lid design.
It was a much more affordable product.
But the problem was that Ghee wasn’t doing well in India, Rao recalls.
The first version of the product had a higher price tag, so the company had to look elsewhere.
The new version, which launched in 2019, was priced at Rs.1.5 lakh ($2,100).
It wasn’t a huge hit, though, because the company’s manufacturing base in the country was getting weaker.
“As the brand is not selling well in our country, we decided that we would go to India and manufacture the new Ghee Box Plus in India,” Rao recalls, adding that the company sold more than 2,000 boxes.
“This is the first time in our company’s history that we have been able to do that,” he says.
The problem is that the product didn’t really work in India The first Ghee box came in November 2019.
At the time, Rao and his colleagues at the company were already familiar with the Indian market.
They had worked at a manufacturing factory in Mumbai, where they worked on high-end garments, and had made a lot more than Ghee.
But Rao remembers being struck by the fact that the first GHE Box didn’t work in the Indian marketplace.
“When you make a product, you have to test it in different places,” he explains.
“And it’s a different product in India.” “
In India, it’s not as good as it is in the rest of the world,” Rao adds.
“And it’s a different product in India.”
And so it came to be that the second GHE box, released in November 2021, wasn’t the same as the first one.
Rao says the manufacturing infrastructure was different in India and that it took a long time for Ghee to adapt to the changes in manufacturing in India in the early 2020s.
“It was a little bit of a challenge for us,” he admits.
The second version came with a bigger lid, but the company didn’t have the same amount of money to invest in the second product.
“A lot of money was needed to create the second version, but that wasn’t enough,” Rao explains.
He says that the time spent in India on the second production line was a waste of time.
“You can’t just take an idea and invest it,” he adds.
The problems with the product “We had to come up with the cost of the new product to get the first product back,” Rao admits.
But, he adds, the cost wasn’t so high.
“One hour’s work and we would have made the second box,” he said.
“There were a lot less hours of work and a lot cheaper product.”
So what happened to the second generation of GHE boxes?
“It just doesn’t exist in India anymore,” Rao notes.
“But we have tried to develop the product and it’s still in production.”
So the GHE company now manufactures and markets its own G