This week, the Food and Drug Administration (FDA) announced that the agency will permit manufacturers to market a “clipart” packing box.
The FDA said that clipart packaging will allow customers to “order, pick, and pack their products in an attractive, easy-to-read manner.”
“Consumers are seeking convenience, value, and ease in ordering, picking, and packing their products, and the ability to customize their packing options in a way that fits their needs,” said FDA Commissioner Scott Gottlieb.
“To that end, the FDA will allow companies to sell the clipart packing box in a wide range of sizes and shapes.
This new product category will also allow companies the opportunity to bring innovative, high-quality products to market.”
While the FDA says that this product category is already in the market, manufacturers are required to submit a new application to market the cliparts.
“Consistent with the intent of the Act, the proposed regulation provides a regulatory framework to allow manufacturers to bring new, novel, and/or high-value products to the marketplace without any additional requirements or approvals from the FDA,” the FDA said.
Consumers can order, pick and pack your own clipart packs at Amazon.com and eBay.com.
To learn more about clipart boxes, check out the FTC’s website.
“The clipart box has been a huge success for companies across the industry,” said Richard DeCarli, president and chief executive of the Association of Packaging, Packaging and Packaging Equipment Manufacturers (APPELL).
“It’s a unique and innovative product that consumers love, and we expect this category to continue to grow.
We’re excited to be working with the FDA to ensure the continued success of the clipArt products, which have proven to be a strong competitive advantage for companies.”
According to the APPELL, the industry is expected to grow from $2.8 billion in 2010 to $7.6 billion in 2020.
“Today’s announcement is a significant step forward for the clipART industry, as it will allow for more flexible and adaptable product designs, a more effective delivery mechanism, and a more efficient, cost-effective packaging solution,” said Scott Gottriebs, commissioner of the FDA.
The clipart products will be sold under two brand names: SnapBox, which is for use in the home, and Snaps, which will be available in restaurants and grocery stores.